The Canadian Youth Business Foundation has selected 30 dynamic young Canadian entrepreneurs to form the official Canadian delegation at the G20 Young Entrepreneur Summit (G20 YES) in Nice, France on October 31-November 2, 2011. The G20 YES is an annual international summit that brings together dedicated and influential entrepreneurs of the G20 countries. Meghan Athavale is a Canadian delegate.

  • My motto: “If you can dream it, you can do it.”
  • Company Name:  PO-MO Inc.
  • Activity: Software development
  • Number of employees: 6
  • Headquarters’ Address: 403-63 Albert, Winnipeg, MB, R3B 1N4
  • Website: www.po-mo.com

Why I became an entrepreneur:

I became an entrepreneur at the age of 7, when I began charging money from children in the schoolyard to write and perform songs for them at recess. As an adult, I began freelancing early, creating syndicated cartoons for a local Christian newspaper, touring as a folk singer, and creating and maintaining websites in my spare time.

The concept for PO-MO Inc. developed after several years of work as a VJ, where I provided projection-based visuals for DJs and performers under the name ‘pomoproject’. My dream was to create audience controlled environments for events, where the audience could contribute to the performance through motion, audio, and cellphone triggers.

The motivation behind my desire to create these kinds of group experiences was founded on the concept that digital interactivity has now supplemented physical interactivity to such an extent that it has become an integral part of how we relate to each other and to our society. I hope to expand on the potential of new interactive technologies in order to encourage social interactions in new and engaging ways.

My best moment as an entrepreneur, my success:

I consider every project I’m working on to be the coolest thing I’ve ever done. My favourite project at the moment is the Impossible Animal Zoo, a cross-media installation where children can design their own animals online and come to an installation to release the animals into a live projector based environment. The animals in the environment impact their surroundings, interact with each other, and interact with the children, creating an ever-changing, larger than life world that visually demonstrates the balance of an ecosystem.

My next challenge:

PO-MO’s main challenge is a lack of exposure to potential clients. The company is located in a relatively isolated city, with a very small market. My biggest goal at the moment is to find ways to increase exposure and sales of the company’s products and services. I hope to meet this goal through aggressive online marketing.