Starting a business? Don't sweat it.

Shape the future of the fitness industry

Launch a business that will inspire Canadians to embrace a healthier life

You’re passionate about your own health and helping others to reach their goals. Why not turn that passion into a lifestyle by starting your own business?

We support the following types of businesses and franchises (and more):

  •  Fitness studios
  •  Health practitioners
  •  Alternative health practitioners
  •  Health products


  • Online resources to help you create your business plan and build your skills.
  • Learn key skills like business planning, marketing and cash flow management through our online and in-person business resources.
  • Financing up to $45,000, in partnership with the Business Development Bank of Canada.
  • Apply to launch or buy a new business or to grow one that’s been fully operating for less than 12 months.
  • Mentoring from one of our 2,800 skilled volunteer mentors for up to two years.
  • Get matched with an experienced mentor to help you build confidence and tackle your toughest challenges for up to two years.