The Entrepreneurship Pathway is our recommended route to success. From developing your idea through to launching your business, you’ll find resources for every step in your journey – organized into four key stages in a start-up’s life-cycle.
There’s no need to move through the Entrepreneurship Pathway in a linear fashion. Often, learnings from one stage will require revisiting a previous stage. It’s up to you to adopt these considerations based on your start-up’s needs.
Developing a business idea is the first step for any start-up. In this stage you’ll find resources that will help you cultivate and identify good ideas, and then clearly define and communicate them.
A good business idea is only a starting point for further exploration of a market. In this stage you’ll find resources that will help you research and test different aspects of your business model.
Once you’ve validated your business idea through research and testing, it’s time to build a plan. This stage will walk you through key components of building a marketing, operations and financial plan.
Once you feel confident with your planning and have secured enough capital to execute, it’s time to launch your business. This last stage provides tools and resources for effective post-launch navigation.