Market research: uncovering your best customer

A common pitfall of many entrepreneurs is not doing enough research into their chosen industry before delving into a business. This crash course will help you uncover why market research is essential to success when starting a new business.

What’s going on in your industry? Who are the key players? It’s time to dig a little deeper and uncover the facts. At the end of this crash course you’ll be able to:

• Readily identify the research needed to answer the questions that matter to your businesses success.
• Illustrate the reasons for and against your businesses success.
• Determine your target market.

In order to view this presentation on your iPad or iPhone you will need to download the Prezi app. You can find it here: https://itunes.apple.com/app/prezi-for-iphone/id576717926

For your best viewing experience we’d suggest watching the prezi in full screen mode. It’s easy, just click the icon in the far right corner and you’ll be ready to go.