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The Juice Truck

Ryan Slater and Zach Berman of The Juice Truck. / Ryan Slater et Zach Berman, de The Juice Truck.
  • Owner:

    Ryan Slater and Zach Berman

  • Jobs Created:

    4

  • Inception:

    2010

  • Mentor:

    Devon Brooks

  • Industry:

    Food and Beverage

  • Location:

    Vancouver, British Columbia

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Business Profile

The Juice Truck is a new-school juicing concept on four wheels. Serving up juices inspired from their world travels, their hand-crafted gourmet juices, smoothies, and soups nourish their customers’ bodies, and their community, with seriously contagious energy.

My Story

Serving up global tastes in a fun new way

Zach Berman and Ryan Slater have been friends since they were 15. After Zach obtained his degree in Fine Arts and Ryan wrapped up his degree in Urban Geography, they set out on a backpacking trip. While in a small town in Nepal, they noticed the locals drinking a bright nutrient-rich juice. This was the inspiration behind their business idea of hydration and health on wheels. Once they returned to Vancouver, they contacted Futurpreneur Canada to set their plan in motion.

Entrepreneurship continues to be a rewarding experience for Zach and Ryan. Ryan says, “Our business has been a creative outlet that has allowed us to share our passion for health and juice.” They have had the opportunity to collaborate with charities such as F Cancer by creating cancer preventive juices and smoothies to raise money.

These young entrepreneurs enjoy the many benefits associated with owning their own business, such as becoming active members in their community and being able to think of creative strategies to expand their brand and implement them quickly. These juice tenders had this short but sweet advice for future entrepreneurs, “Never be too serious. Find your passion. Act on it.”

Small Business BC connected Ryan and Zach with Futurpreneur Canad, where they received financing, mentoring and business resources. They were also matched with mentor Devon Brooks who provided valuable advice and resources to help them start and successfully run their business.

Advice

Devon has been an incredible mentor for us. We leave each meeting inspired and excited for our journey ahead. She is able to critique and advise us in a way where we can directly implement her feedback into our business model. She is able to see the big and the small picture of where our business is heading and always keeps us on the right track. We are two young males, and having Devon’s female perspective is constantly refreshing.”