We all know that when it comes to fashion, it’s always helpful to get the opinion of the opposite sex. Trina Fader has taken that fact and applied it to her successful business.
As the owner of the Regina-based apparel shop, Trino’s Menswear, Trina and her all-female staff provide a unique point of view to customers looking for stylish business and casual clothing for men.
Describing herself as a people person with a driven personality, Trina always knew she wanted to work for herself.
“I wanted to use my creative thinking and my artistic skills and the idea of a fashion forward men’s wear store made sense to me,” says the award-winning young entrepreneur. “I could see myself coordinating outfits, helping people look and feel their best.”
Trina’s sense of style is appreciated by more than just her local clientele. Just days after Trino’s opened its doors in August of 2007, Trina provided Brad Mates, lead singer of Emerson Drive, with clothing after a luggage mix-up left the country star without an outfit for the Canadian Country Music Awards. A signed CD hangs in the shop as a thank-you from the grateful singer.
Despite her brush with fame, Trina makes sure that her shop remains grounded within the community, saying that the personalized customer service she and her team provide ensures customers pass by the bigger menswear chains and return to Trino’s.
“Small businesses are the backbone of local employment and the building of communities. So many big box stores fail at being personable and engaging their neighbourhood – small businesses don’t forget that every single customer and every sale is equally important.”