Monday Morning Resource – November 29, 2010

Currently brainstorming a name for your company? Keep these points in mind.

1. Make it unforgettable & unique.

2. Avoid unusual spelling.

3. Make it easy to pronounce & remember – skip the acronyms!

4. Simplicity is key.

5. Make it make sense.

6. Make it reflect what your business is – give customers a clue!

7. Ensure it is available – seems simple but this step is commonly overlooked!

8. Match it to a common suffix, ex. .com, .ca – if the domain is not available, choose a different name.

9. Avoid names that tie the company to a specific location or product line – you may want to expand your company or product line at a later time.

10. Test it out – ask potential customers, not family or friends, what they think.