Footloose Games

For Vlado Jokic and Bill Finlay, electronic gaming isn’t just fun and games – it’s a creative story-telling medium through which users connect with others and communicate personal experiences.

Vlado and Bill met as students in the Computer Sciences program at the University of Waterloo. Vlado had previous experience with entrepreneurial ventures and he was interested in the work Bill was doing in 3-D graphics. The pair launched Footloose Games in 2009 shortly after graduation because they considered games as the next big form of self-expression, just like books and movies have been for years.

The following year, 2010, the company received funding and support through the pilot of CYBF’s Spin Master Innovation Fund, hired employees and moved into the Communitech Hub, an incubator for technology companies in the Kitchener-Waterloo region. The start-up steered its first commercial game to the market in 2011.

According to Vlado, CYBF mentor David Strucke has been instrumental to the success of Footloose Games. “It was because of David’s help in decision-making and planning that we were able to keep our production within budget and get the staff and skills we needed.”

These young entrepreneurs love what they are doing. “Building your own business is the ultimate game,” they said. “Building a business that creates games is even more fun!”

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