Simona’s mentor is a source of inspiration

Simona Voinic is a mother of two and the founder of Toronto-based Firefly Kids Lighting, an online company providing safe, quality children’s lighting at affordable prices. Simona has only been working with her CYBF mentor Suzanne Letourneau for four months now but already, Suzanne has been a tremendous resource and inspiration. Simona has learned these important lessons from her mentor:

• Network, network, network! It helps you meet other entrepreneurs, exchange ideas and promote your business.
• Be active on social media! Use Facebook, Twitter, Linkedin, and others to get more exposure. Build the buzz about your business by sharing news and press releases.
• Focus! Starting a new business can be overwhelming and it’s important to focus your energy on activities that yield results.

Simona offers this advice to help entrepreneurs get the most out of their relationship with their mentor:

• Be transparent. Early on, the entrepreneur and mentor should discuss their strengths and weaknesses and agree on how they will work together effectively. Plus, if there is something you don’t feel comfortable doing (such as networking or sales) tell your mentor and they will find ways to help you.
• Manage expectations. Ensure your mentor knows what you need help with. Create a list, share it with your mentor and develop an action plan from there. Track your development and reward yourself.

Find out more about Simona Voinic and Firefly Kids Lighting at www.fireflykidslighting.com.