Rose-Marie Almond, Cobourg, Ontario, CYBF Young Entrepreneur & Mentor
An elevator pitch is something every entrepreneur should have prepared and ready to roll off the tongue whenever an opportunity arises – you never know where you’ll meet your next customer.
The best length of an elevator pitch is often argued. Personally, I find it hard to keep someone’s attention for more than 20-30 seconds. Remember your pitch is an effort to sell yourself and/or your business, so the faster you can answer the following questions, the more clear, organized and efficient you appear:
It is critical to make your pitch short and succinct and to deliver it with confidence. Practicing it with family and friends will help ensure you address all the obvious questions that people will have about your business.