Advice on goal setting, credential building and business planning

Karen Milde, Reframe Marketing, Vancouver, BC, CYBF Mentor

Goal setting is about following the SMART methodology: Specific, Measurable, Attainable, Realistic, Timely. However, before setting your goals, you must identify objectives you want to achieve. These short-term objectives and long-term goals will lead you to create step-by-step time sensitive plans to move you closer and closer towards your goals. Regularly reviewing your goals is important so you can see how far you have come in terms of achieving your objectives. Do not spend too much time trying to perfect your goals and plans as you need to save some time for implementing them as well.

Credential building is something that happens over a long period of time. It means putting your face and company name out in the public by conducting speaking engagements, aligning yourself with professional organizations, certifying yourself for a special set of skills, and writing articles for publications. Credential building is, in essence, a process of branding yourself and should not be overlooked when setting goals and objectives as it is important for your success.

Last but certainly not least is business planning/forecasting which involves determining what your company is all about, looking at where you want it to go in future and preparing for the worst. Preparing for the worst means knowing what your business strengths and weaknesses are and being able to recognize them when they emerge so you can manage any crises head-on. Some entrepreneurs may find the practice of defining their weaknesses a negative one however, if you are more upfront about this in your plan, you will be better able to curb any potential struggles in future.

About: With over 8 years of experience in Marketing and Communications, including a stint as Marketing Director, Karen Milde is all about the bottom line and marketing ROI. She is a go-getter, and prides herself on being technology savvy.