Advisory boards – An invaluable tool for customer acquisition

Karen Milde, Reframe Marketing, Vancouver, BC, CYBF Mentor, www.reframemarketing.com

There are many ways to find out how to improve your company image, be it with customer surveys, internet research, etc. But only a few management teams may have considered the possibility of using an advisory board. Gathering a group of executives to give the leadership team of a company feedback and support can have plenty of benefits for a business.

An advisory board can provide suggestions and ideas to help you further develop your products and services. All of the advisors have their own opinions, experiences and expertise which you can use to help strengthen your business strategy. What is good? What can we improve? As company owners, people can become professionally blinded at times and miss important opportunities for improvement. An advisory board can help you to keep your eyes open and maintain a pulse on how outsiders perceive your company. Furthermore, you can bring together technical knowledge with economic expertise without legal liability.

Founding an advisory board is not possible for every company. However, for those that are able to, it can be a great step to supporting business improvement.