Terry Thompson, Surrey, BC, CYBF Mentor, firstname.lastname@example.org
In my last article, Creating a compelling vision and related values, I described the key aspects of drafting vision and missions statements and corporate values. How you communicate these items effectively to your managers and the rest of your employees becomes as important as the words themselves.
The golden rule of effective communication is:
Not just delivering the message but also ensuring that it the receiver understands it in the way that the sender intended it to be. Further, with respect to the vision and values, the CEO should be front and centre.
Some universal guidelines regarding corporate communication of any kind are as follows:
In my company we used our marketing person to help draft corporate communication. We also prepared PowerPoint slides to facilitate the managers’ presentations and observed their presentations in order to provide feedback on how to improve.
Should have any questions or feedback regarding the content of this article please email me (Terry Thompson) at email@example.com