Cathy Yeomans, Imagine Public Relations, White Rock, BC,

When you invest in yourself you are able to offer more value to your customer or client by providing them with greater expertise. Ways to invest include:

  1. Taking Classes. Pump up your business knowledge or add to your education.
  2. Going to the library. They have courses as well as great business books, and librarians have a wealth of knowledge to assist you.
  3. Getting a mentor. The business world is always changing and a mentor in your field will help you stay on top of your craft.
  4. Joining a webinar or podcast. Many companies offer educational webinars or podcasts that provide great information.
  5. Learning from others. If you want to know how you’re doing, ask your client or customer and make changes accordingly.
  6. Going to a conference or tradeshow. Pick a relevant conference and learn from your competitors at tradeshows.

Remember that investments should gain a profitable return, so make sure to apply the things you’ve gained through investing in yourself and you’ll be sure to see the myriad of ways you profit!

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