Karen Milde, Reframe Marketing, Vancouver, BC, CYBF Mentor

Many people probably think of ‘technology resisters’ as people who refuse to use it primarily because they cannot afford it. The reality is they are people who are surrounded by it, have access to it, can benefit from it, but still fail to embrace it. Technology resisters can be found amongst business owners, customers, and employees. Change is inevitable in society, but some just will not embrace it.

The following are simple strategies to getting technology resisters on-board:

1. Be a friend and good listener. Listen carefully to the concerns of technology resisters. There’s no need to have a prepared response to any of their concerns, just having been heard is good enough as they probably have a group of people forcing them to change.

2. Present value. Show them the new piece of technology, but most importantly show them how it can be used in various situations to make their life easier and more enjoyable. Once they like what they see, present to them the value of the solution via a cost/benefit analysis.

3. Be available. This means getting involved with the team, participating in making the change and being available to answer any questions the group may have. The development of a communication plan is key here as well in getting the team excited about the change and having them understand what is expected of them going forward.

Getting people in general to embrace change is not easy; we are designed to be creatures of habit. That being said, having people realize that with technology, that which was previously impossible is now possible, will hopefully make them change their mind.

About: With over 8 years of experience in Marketing and Communications, including a stint as Marketing Director, Karen Milde is all about the bottom line and marketing ROI. She is a go-getter, and prides herself on being technology savvy. 

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