Social Entrepreneurship | December 5, 2012
Dominik Loncar, CYBF Entrepreneur-in-Residence, firstname.lastname@example.org
Social purpose businesses are on the rise and are generating interest for start-ups. Generally they require more thought, planning and execution but offer a high degree of fulfillment. Twenty One Toys is a great example of such a business and one of the recipients of the Spin Master Innovation Fund.
Twenty One Toys is re-imagining toys as tools to teach the skills that matter to the twenty-first century: empathy, creativity, collaborative learning, innovation and problem solving. Founder Ilana Ben-Ari, an industrial designer turned social entrepreneur, is indicative of a new wave of business owners who are educated, collaborative, connected and driven for social change.
The business model is also dramatically changing. Twenty One Toys is:
Yet all of this serves a larger purpose of re-imagining toys as tools for social change, organizational change, educational change and more. It’s time to re-think, re-imagine, and re-create the business model as we know it. Check out a video on Twenty One Toys to learn more.