More tips for effective corporate communication
Terry Thompson, Surrey, BC, CYBF Mentor, tesh@shaw.ca
Managing Corporate Culture article series
In my last article (‘Must do’s for effective corporate communication) I listed a number of guidelines that are critical to maximizing the impact of any organization’s internal communication efforts. The following are some additional items that should also be observed:
How frequently should major corporate communication initiatives happen?
We found that monthly staff meetings were helpful to keeping our employees engaged and aware of what was happening in the organization. (See the last article for the preparation recommended for this type of meeting.)
What should be included in corporate communication messages or meetings?
Our generic checklist included:
What do you do if it is difficult to have all employees attend staff meetings?
We produced a written summary of the key items discussed at the meeting and distributed this to all employees. Also, managers were responsible for ensuring that the key points were communicated to team members who could not attend the meeting.
That’s it for corporate communication. My next series of articles will be devoted to crucially important, (and difficult) area of corporate culture – getting the right people in the right positions.
Should have any questions or feedback regarding the content of this article please email me (Terry Thompson) at tesh@shaw.ca. ©
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