Savvy consumers are speaking out. They want companies to create ways for them to participate positively on a socially responsible level through simple business transactions. This global consumer study done in 2009 by Edelman* sheds some light on the matter:
Take time to reflect on these statistics and ask yourself, “What am I doing in my business that can impact my community or world positively?” Be creative, make partnerships and come up with innovative ways of being a socially responsible business…it’ll be worth the effort!
*statistics provided by Edelman Global Consumer Study – www.edelman.com
By Cathy Yeomans, Imagine Public Relations, White Rock, BC, email@example.com