Effective storytelling involves engaging the right people with you, your brand, and your services and products at the right time. Timing and audience are essential – if they can’t hear you, you are wasting time and money.
Capture the attention of your audience by personalizing your story so others can relate to you and your business. For example, telling a story about a mistake you made or a challenge you experienced and how you solved or overcame it, helps tap into shared experiences that most people can relate to on different levels.
When telling the story, use a confident, relaxed tone that shows you care about connecting with your audience. Adding a visual or two also helps effectively communicate your point and can also further engage your readers.
By Karen Milde, Reframe Marketing, Vancouver, BC, CYBF Mentor
About: With over 8 years of experience in Marketing and Communications, including a stint as Marketing Director, Karen Milde is all about the bottom line and marketing ROI. She is a go-getter, and prides herself on being technology savvy.