Investing in your community is great way to make a profound difference in the lives of others. Look for people in your community who might benefit from your company’s assistance and leverage your resources to help these individuals to the best of your ability. It’s not about the number of people you help, but the magnitude of your impact on someone’s life. Do good for your community, even if it means just helping one person reinvent their destiny.
Here are a few reasons why investing in your community is a good business idea:
There are many to help your community, from organizing food drives to initiating waste reduction programs. Discover a social issue you are genuinely concerned about or interested in solving, and work towards utilizing your business resources to help make a difference. This will pay dividends in the long-run when your company is associated with being caring and socially responsible.
By Karen Milde, Reframe Marketing, Vancouver, BC, CYBF Mentor
About: With over 8 years of experience in Marketing and Communications, including a stint as Marketing Director, Karen Milde is all about the bottom line and marketing ROI. She is a go-getter, and prides herself on being technology savvy.