Dos and don’ts of sales presentations

Cathy Yeomans, Imagine Public Relations, White Rock, BC,

Do you want your presentation to be compelling enough to motivate people to buy? Then consider these dos and don’ts of presenting:


  1. Make it relevant. Don’t be generic; create the connection with your product/service and the prospect.
  2. Get to the point. People are busy; know your key points and present them quickly.
  3. Be animated. Stand out from the crowd; demonstrate energy and enthusiasm.
  4. Believe in your product/service. If you can’t get excited about your product or service, why should they?
  5. Use colours, images and graphics. Include videos to help convey your message and include some humour where appropriate.


  1. Don’t write it all. General rule is to have no more than three bullets per slide, one line per bullet, with size 28 font or larger.
  2. Don’t read from your slides. The text should be key points for you to elaborate on.
  3. Don’t turn your back to the audience; it creates an imaginary division.
  4. Don’t stretch the truth; you lose credibility.
  5. Don’t forget to smile!

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