With a month into 2014 (already!), the opportunity for businesses to start the New Year with a new and improved recruitment strategy becomes available. However, not every business will want to make such a change. If the strategy works, why change it? This is the opinion of many recruitment managers who may feel that they can achieve the same success again in the upcoming year. What needs to be considered is that many businesses tend to revamp or modify their strategies in the New Year to attain new goals. In order to keep up with the talent in today’s workforce, change must be accepted.  Whether it is creating a short-term strategy, hiring new employees into the organization, or even creating an incentive program to motivate existing employees, change will allow for managers to stay competitive and alert.

Here are a few ways to create change for your recruitment strategy in 2014:

Identify short-term goals that need to be attained
Setting short-term goals to help you reach your long-term goals is the key to success.  Having short-term goals will help create steps and allow you to streamline your focus, while still being able to keep sight of the big picture. Having daily or weekly goals allows employees to be more focused, and aware of the business strategy.

Assess the strengths and weaknesses of your team
Every employee has individual strengths and weaknesses that can benefit your business. Magnify the strengths as they can create core competencies for your business. However, weaknesses should not be ignored. Identifying weaknesses will allow for improvement, learning, and growth.

Create incentive programs to motivate employees
It’s a new year, and most people create resolutions and goals in their careers. Make use of that new energy and create incentive programs to boost employee morale. Incentive programs can come in hand with the short-term goals that your business has created, and allow for successful attainment of those goals.

Be transparent – ensure any change is communicated throughout the organization
Transparency in an organization is a must. Of course, there is a fine line between confidential information and information that can be shared with your employees. However, ensuring that your strategy is communicated with the entire organization will allow for successful execution of the strategy. It will ensure that everyone is onboard with the strategy and will raise any questions that employees may have earlier in the process.

 Adam Gellert, Linkus Group (http://www.linkusgroup.com/), Toronto, ON, Futurpreneur Young Entrepreneur

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