Tim Rudkins, Small Business Coach & Solopreneur
I don’t know how many times I’ve developed the “perfect” sales pitch and found I had to throw it away the first time I used it on a customer. In my mind (and on paper) I had anticipated the way the call was going to go, all their questions and how I was going to answer them all. Then, the call started and before I knew it they weren’t asking the “right” questions and were asking things or talking about stuff that wasn’t in the script!
How can you go about developing a good pitch? Here are my four steps.
What are the lessons learned in this situation? Don’t try and perfect your pitch. Create one fast, try it out and make sure you learn each time you deliver it. Time and practice is what it’s all about!