I go into every mentoring relationship with the intent to gain as much knowledge as I share. This outlook demands that I listen, be aware, understand my own limitations, and be open to learning. One of the most apparent opportunities for me to learn from young entrepreneurs is in social media. I have never been an active social media participant; it was never a high priority, and it wasn’t integral to my work. Now, in my business, it is a necessity. And that means changing the way I work, play, and interact with my world.
I talked to social media, SEO, and marketing specialists. I read blogs, books, magazine articles, “best of” and “how to” posts, even hired an agency to take me through the development process. From all the reading, research, and advice seeking I’ve done recently, I have learned that much like in most other aspects of life and business, the best approach is to stay focused, be clear, and above all, be consistent.
Like most people, I am learning as I go, getting the best advice I can, and most importantly, getting content out in the world. Some of it will be great, some of it not so great, but the key is do it. One of the best things you can use a mentor for is to distill information. To help you gather data, sift through the noise, and make decisions on what are the best actionable steps. In essence, every mentor is simply focusing all of their experience and knowledge into lessons and advice that can be passed on. Listen. Be aware. Be open to learning. That goes for mentors too!
Ben Beveridge, Archer Business Development Solutions, Saskatchewan, Futurpreneur Canada Mentor, email@example.com