Content Type, Marketing & Sales | November 22, 2016
Written By: Shelby Andrews, Marketing and Communications Strategist, Atlas Communications
If you’re reading this, you’re most likely a small business looking to either launch, or amp up your social media presence.
Perhaps you haven’t done so yet because you don’t know how to fully utilize social media to the best of it’s ability. Or, maybe you’re wary about using social media because of everything that could go wrong— I’m sure we can all think of at least one instance when a social media post gone wrong has lead to disaster.
That being said, it’s no secret that social media is a necessary marketing tactic in today’s world, and with a few simple tips, your business will be social media marketing like a pro!
Only publish quality content
Always remember that people follow your account in hopes of seeing content that will interest them. When creating a post, ask yourself if it will offer some type of value to your consumers. If not, you should consider altering your content.
Secondly, before you send a post out to your followers, make sure it’s your best work. Check, double check and triple check for any typos or grammatical errors. You want your business to look like an industry leader, not an amateur.
Use a content calendar
When it comes to social media, planning is key. Planning helps you keep organized and consistent with your posts— especially when dealing with multiple platforms.
At Atlas, we create social media content calendars to help ensure no post-worthy content falls through the cracks. Planning your posts ahead of time gives you time to plan for upcoming holidays or themes that could be a promotion opportunity for your business. It also ensures you don’t run out of time to post, or slip up and forget to make an important post.
We suggest creating calendars on a month-to-month basis, to make sure content is still relevant by the time it’s sent out.
Advertise for better exposure
While many believe that social media advertising is ineffective, it’s actually one of the best ways you can market to your target audience in today’s world—and a great way to get your business extra exposure!
Facebook ads are cost effective and perform extremely well—sometimes even better than a Google ad! Additionally, when you create a Facebook advertisement, you have the automatic option of also sending this ad to Instagram users who fit your market.
Stay up to date with trends
The digital sphere is constantly evolving; every time you think you’ve got it down pat, there’s something new to learn. Strategies that work well for your business now might not work in six months. It’s crucial that you stay up to date with current industry trends—you don’t want to fall behind and be forgotten!
Don’t try to use every platform
When it comes to social media, it’s better to be an expert on a few platforms than a jack of all trades. Different social platforms have different purposes, target audiences and posting formats. It’s important that you figure out which ones hold the most potential for your marketing objectives.
Try out different platforms and pay attention to which ones seem to work well for your business. If a platform isn’t gaining any traction from your audience, it might not be the best medium for you to market on.
In an ever-changing digital world, social media marketing is more popular than it’s ever been. Although it can be intimidating at first, by setting a few key practices in place, your business is sure to have ample success on social media!
About Atlas Communications:
Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!