Weekend Reading List

It’s time for a roundup of some great content we found over the last few weeks online for entrepreneurs. Need a weekend read? Here is a list to power through and help motivate and inspire this weekend.

Marketing to Millennials: 5 Massive Trends That Are Leading the Way – Shopify
Millennials are pretty hard to ignore—not only are they the largest generation since the Baby Boom, but they are also about to enter their prime purchasing year. But what’s shaping their spending behaviours? This article by Shopify looks at the biggest trends for Millennials that can help you build more effective marketing strategies.

How Do you Keep Going When All You Want to Do is Quit? – YouInc
You probably can’t imagine yourself doing anything other than being an entrepreneur, but that doesn’t mean that at times, you don’t just want to quit. Entrepreneurship is overwhelming, and sometimes your colleagues and families don’t always have the reserves you need when you need them. Arlene Dickinson sends a motivating message to those entrepreneurs that just feel like quitting.

Kayley Reed: Today’s Notable Young Entrepreneur – Notable.ca
Notable.ca interviews Kayley Reed, who with her business partner, Kyle MacNevin created a fashion brand that encourages conversations around mental health. Find out her career milestone, what inspired her to start a business, and her advice for young professionals. (P.S. Did we mention she’s also a Futurpreneur?)

Five Trends That Will Change Consumer Behaviour in 2016 – The Globe and Mail
You’d have to be living under a rock to not realize how quickly commerce is changing, and it’s unlikely that it will slow down. The Globe and Mail outlines some of the top trends that will change consumer behavior in 2016 by Trend Hunter.

Happy reading!