Written By: Jarek Rozynski, Paid Search Dynamo, RozNix
As you’ve probably noticed, the world is becoming ever more digitized. From news, to video, to telecommunication, our society is moving more online and advertising is no exception. Businesses today need to ensure that they have some online presence and to really prosper, most need to embrace this important medium.
Google is a major player when it comes to online marketing with about an 88% search market share in Canada. One of the main advantages of this platform is that you only pay when someone clicks your ad. Google’s AdWords platform allows you to access this pool of prospects. Companies that use AdWords can create ads and target them based on the keywords people use when doing an online search.
There are actually two forms of AdWords you can use – their standard interface or AdWords Express. The latter is a great option for those who don’t have a lot of time to learn about and manage their online advertising. You simply input some basic data and the system will then manage where and when your ads will appear with no keywords to choose and minimal ongoing maintenance.
To start with AdWords Express, click here, and click on “get started”. You’ll then need to log into your Google account or create one.
Once you gain access, you’ll need to fill in your business name and website. If you don’t have a website, you might want to consider setting up a Google My Business page for free and using that as your storefront (more info on that here). You’ll then need to fill in the following information:
You’ll then be taken to the AdWords Express dashboard where you can review and keep track of all the key stats such as views, clicks, and calls. Also keep an eye on the “Search Phrases” section, which will display which queries triggered your ad. For keywords that you feel don’t match your business, you can remove them here.
If you start seeing success with AdWords Express you might want to consider using their standard interface through which you can potentially obtain much stronger results. Please refer to this tutorial from AdWords which will walk you through the basics. For those wanting to become advanced, Google provides an in-depth free online course.
Toronto based digital advertising agency with a relentless focus on driving extraordinary paid search ROI, building rock solid trust and wowing customers every step of the way.