Written by: Shelley Mayer, founder of Ramp Communications
Earlier this summer I volunteered as a marketing expert at Futurpreneur’s Expert Exchange event. While I was expecting to meet passionate entrepreneurs, I was pleased to see that many of the budding companies were also founded with a strong social purpose in mind.
From Gryllies, committed to bringing healthy, tasty and environmentally friendly protein options to market, to Element 20, helping companies achieve the highest standard in workplace safety, to Lee’s Provisions. While Lee Dares makes premium, organic ghee, she was motivated to do so after studying the ancient tradition of Ayurveda, and learning of the significant health benefits associated with Ghee.
I immediately felt a connection to these entrepreneurs and others I met that were on a journey similar to ours, one of profit intertwined with purpose.
And so I got to thinking – these companies should also consider becoming a Certified B Corporation®. B Corporations are leaders of the global movement of people using business as a Force for Good. At Ramp, we became a B Corp last year and love being part of this group of like minded organizations redefining what success in business means.
I remember the day I first learned about the B Corp movement – more than two years before we would achieve our certification. I was excited because, with thousands of members worldwide and growing, I had found a tribe of business owners with shared values. And, as importantly, I’d found a way to measure Ramp’s performance against validated standards of social and environmental performance, transparency, and accountability. I knew I wanted to organize every aspect of Ramp around the triple bottom line approach but lacked the playbook to help me get there. I had finally found one. As a young business, we couldn’t get there overnight, but our B Corp certification became a goal to aspire to.
Here are my observations on the value of obtaining our B Corp certification, one year into our journey as an official member of this powerful “Force for Good” community:
I’m looking forward to meeting new friends and connecting with more businesses at the annual B Corp Champions Retreat in October. Attracting B Corps from around the world, this year’s retreat will be held in Toronto (the first time outside of the U.S). This is a great honour for our country and our city and there will be many opportunities for local entrepreneurs to get involved, even if you haven’t yet joined the community.
Being a B Corporation has been a positive experience for Ramp Communications, and I recommend exploring certification as an option if your organization is dedicated to using business as a Force For Good.
About the writer:
Shelley Mayer is the founder Ramp Communications, a full-service marketing and advertising agency that specializes in the social profit sector. Ramp works with charities, non-profits, social enterprise, the public sector and organizations that measure success not only through profit but also by social impact. They provide strategic and creative services to help shape their clients’ brands and campaigns and also manage campaigns from concept through to execution and implementation.