Content Type, Marketing & Sales | March 24, 2017
Written by: Sheila Frye, Writer and eCommerce Consultant
You don’t need anyone to tell you that the design of an e-commerce website is important. Refer to your own experiences. From which websites do you make online purchases? What is it about these websites that motivates you to go ahead and complete the process, and what can make you decide otherwise? As a consumer, you probably don’t think about it, you just do it. As the owner of an e-commerce website, however, you have to know these things, or suffer the consequences. It is easy enough to make a website, but designing it well is a different matter altogether.
An e-commerce website is there for only one reason, and that is to make sales. Your web design should therefore make it easy for the user to get from storefront to checkout. You need to turn your home page (or mobile app) into a sales funnel. If you think of it in those terms, it should make perfect sense. If your user experience (UX) is smooth and seamless, a sale is as near to inevitable as you would like.
JustPark lead developer Benjamin Michel focuses on three things to present to customers: solutions, choices, and acquisition, and all within 20 seconds. Henchman CEO Ryan Pererais more specific. He emphasizes the need for a website to have clear call-to-action elements in a clean design. Search functionality, location specific data, social media sign-in options, and neon colored path to checkout are key features all homepages and apps should have.
Like anything that involves design, it is subject to change. As they say in the fashion world, one day you’re in, the next day you’re out. It is the same for e-commerce sites. You need to know what is currently trending so your website does not become outdated. Consumers know what they like, and what they don’t, and you had better know what that is. Here are some trends you should know.
These are the basic tips on making your eCommerce site stand out, design-wise. For an eCommerce fashion site, the visuals should be appealing. The importance of having a great looking site is vital. Especially if you are looking to stand out. Here are some elements of fashion design that some of the best fashion brands have in common.
Knowing what’s trending is important, but what you really need to know is what to avoid when designing your website. Here are some big mistakes.
The design of your e-commerce website is the most important thing for your business, so you have to give it a lot of attention. The good news is effective e-commerce website design is not as hard as it looks, but you need to be nimble. You have to keep up with the times and trends to give your customers the best UX possible to increase conversion rates.