Written By: Shelby Andrews, Marketing & Communications Strategist, Atlas Communications

It’s common for businesses to feel wary about using social media. This is mainly due to the consequences that could arise from saying the wrong thing. But, when you use social media the right way, the results are undeniable.

For instance, in our experience, social media marketing is the most cost-effective form of marketing out there when it comes to growing your business.

Here are some tips on how to keep your social media working for you, instead of against you.

#1. Have a strong voice for your brand

Developing your brand’s voice should be the first thing you do when starting your business. It’s important for all employees to understand what your brand stands for, what it’s trying to say, and how it speaks to consumers.

This way, there will be one consistent tone regardless of who is posting, or which platform is being used.

#2. Know who’s in charge of every account

Accountability is crucial when it comes to social media. Having a social media management system will help ensure nothing slips through the cracks. Each platform your business is on should have an account representative: someone who’s in charge of writing posts, scheduling posts and monitoring engagement.

#3. Be cautious with company passwords

Unless your business is outsourcing social media to a specialized agency, we don’t suggest giving away any internal passwords.

When you lose track of who has which password, it becomes difficult to track accountability if any issues arise. Rather than sharing passwords, try using a scheduling app such as Hootsuite. This way, employees with access to the account can post on company platforms, and you have no fear of any social media passwords being over-shared.

#4. Brainstorm on a regular basis

As the saying goes, there really is no “I” in team!

It’s easy to just go about your own routines once a solid company policy is in place, but brainstorming is a great way to come up with new, cutting edge ideas. After all, you don’t want your social media to get stale, or you might start losing some of your quality follower-base.

Social media is a critical part of online marketing. By not using it, your business runs a high risk of being left behind, or even worse, forgotten. By eliminating the chance of a social media disaster, you can stop worrying, and start embracing the positive impact it can have on your business!

 About Atlas Communications:
Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. 
Contact our agency today for all your social media marketing needs!

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