Futurpreneur Canada is a strong believer in entrepreneurs having professional business coaches as we know businesses thrive when they have someone else in their court. That’s why we’re excited to have the Coaching Challenge, a new pilot initiative in Atlantic Canada created to help support entrepreneurs whose businesses are ready to grow.

Entrepreneurs will have access to senior level coaches from Clearwater Seafoods, one of Atlantic Canada’s Top Employers of 2017, and Source Security, one of Canada’s best security firms, for three months. In these three months, they will have access to:

  • Learning and development opportunities which will help entrepreneurs make the most of their coaching experience.
  • Access to experts in growth who have been hand-matched for the selected entrepreneurs
  • An opportunity to expand their business network.

The entrepreneurs who were selected to be part of this initiative went through an extensive application and interview process, and we’re proud to announce the final participants.

Fuition owner Jessie Doyle stands in her kitchen.

Jessie Doyle

Jessie is the founder of Fruition, a local food joint which focuses on local and organic ingredients. All of their recipes are nutrient dense and cater to most dietary needs without sacrificing taste. Fruition also offers nutritional education and consulting, hosts workshops, teach classes and you can often find them at public and private events. The award-winning business has two full-time owners, a team of 5-10 staff and sales have increased 44% in the last year.

Jessie would like to expand their wholesale division to include products in local restaurants, cafes and stores, grow their team, increase their services and increase their product line by adding a frozen section in their storefront.

House of Auto Details Natalie Wilson and a man stand in the House of Auto Details lobby.
Natalie Wilson
House of Auto Details

Natalie is the co-founder of House of Auto Details, a full service professional auto detailing spa, and Krown Rust Control, which offers a rust control service as well as a complete line of automotive care products. Natalie’s businesses have won several local awards, including being a finalist for Small Business of the Year Award in 2017 by the Halifax Chamber of Commerce.

Natalie hopes to introduce new product and service lines, enter new markets, scale current production and operation processes, expand her team of employees and add additional locations.

ADDvocacy ADHD and Life Skills Coaching owner Keith Gelhorn
Keith Gelhorn
ADDvocacy ADHD & Life Skills Coaching Ltd

Keith is the founder of ADDvocacy, providing one-on-one and group coaching for children, parents as well as youth and adults living with hidden disabilities who are in transition to Post-Secondary, Career Transition, Skilled Trades and Technology or Entrepreneurship. They also provide peer-led training and workshops for educators and employers on how to maximize the productivity of this diverse workforce.

Winning several awards, as well as being the founder of the strADDegies for Success Expo, Keith is in the process of scaling his business by developing and launching a new start-up called ADDtext. ADDtext.me is a 24/7 on demand, text-based coaching platform, which will allow his coaches to simultaneously support multiple clients throughout Canada and the world alike.  ADDtext.me has a very unique business model, which stands to leverage youth employment for persons with disabilities and call centre incentives in Nova Scotia as well as mining big data / developing AI through a collaborative partnership with SMU and NRC-IRAP.

We’re excited to see the progress these entrepreneurs make over the next three months through the Coaching Challenge with Clearwater Seafoods and Source Security. Stay tuned!

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