Written by: Colin Cieloha, Skilled.co

Content is the future of marketing, without a doubt. We sell no matter what we do – either a product or an idea, it’s still marketing. Even convincing your partner to go to your favorite restaurant instead of theirs, that IS selling.

And with all the competition happening now in the online, how can you know you’re in the control of your sales? Well, the stats say it all – a customer will buy something mostly if they enjoy the way it was presented to them.

Now let’s see what catches their eyes most:

  1. Infographics – they are easy to scan and their information is condensed. Infographics are three times more liked and shared on social media than any other type of content, leading to a growth of 45% traffic volume. That’s no surprise considering that 93% of the people are visual. A visitor is 30 times more likely to read an infographic than an article, and content that has relevant images get 94% more views than plain written content.
  1. Videos – Syndacast foresees that by the end of 2017, video content will represent 74% of online traffic. They have a powerful impact on organic traffic, increasing it by 157%. This also means a better ranking the search engines’ results. The best types of videos are testimonials, tutorials, and demonstration videos.

If you’re thinking where you can find the customers, it’s simple: 94% of consumers prefer receiving promotional content via e-mail, and they receive it! To be more specific, 204 MLN messages are sent every minute through e-mails. It’s by far the best means of marketing your products, 40 times more effective than Facebook or Twitter.

And, because we, too, are aware of these facts, we invite you to refer to the infographic below for further information on how to sell better!

Content marketing infographic.

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