Written by: Shelby Andrews— Marketing Manager at Atlas Communications
The need for online marketing has grown exponentially over the past few years, and social media is the biggest piece of the pie. While a necessary component, keeping up with these constantly changing social media trends can be exhausting – even for those who work in the industry every day.
If your social media management is overwhelming you, here are a few tips and tricks to consider.
Many people believe that when it comes to social media, the more platforms the better. However, this usually isn’t the case. Each social platform markets to a different audience. Therefore, not every business fits under every platform.
For example, it makes much more sense for a news or research related business to be on Twitter than it does for a retail clothing line.
If you’re feeling overwhelmed, it might be a good idea to look at which platforms are performing well. If you find certain platforms aren’t getting much traction, it’s better to close them and focus your energy on the ones that are doing more for your business.
Social media is an effective, but time consuming marketing tactic. If you find yourself too busy to keep on top of your social media efforts, hiring an agency or consultant could be the best option for you.
A social media consultant can provide you with expert knowledge and advice about social media marketing campaigns and strategies. They live and breath social and can give you knowledge and tools you need to reach your goals. Additionally, they can take over your social media platforms so you don’t have to worry about the day-to-day posting and management.
You should never use social media just for the sake of it. Rather, your business should outline a set of SMART (specific, measurable, attainable, realistic and timebound) objectives for each platform. Developing a social media strategy will help your business to understand what it’s goals and objectives are, as well as what work needs to be done to meet these goals.
Delegating roles goes hand and hand with creating your strategy. Once you know what needs to be done, it’s time to figure out who’s going to execute it.
If you’re managing social media internally, figure out who’s going to oversee which aspects—platform management, advertising, content development and whatever other sections your strategy may entail.
If you choose to work with an agency or consultant, find out who your point of contact will be at the agency and which member of your team will communicate with them.
Once roles are delegated and in place, it becomes easier to hold people accountable and avoid anything falling through the cracks.
Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!