How To Effectively Utilize Video Content To Get More Sales

Written by: Nera Cruz, Technical Writer and Web Merchandiser

Many businesses are now leaping into content marketing, given its tremendous opportunities.

One particular format that is now gaining traction is video.

Apart from creating blogs and writing lengthy use cases, video content can help bring better sales and build brand awareness.

Enhancing Your Digital Marketing Toolbox

Video content has become a powerful digital marketing tool in helping growing businesses attract new followers and keep customers hooked.

In fact, a research conducted by Wyzowl revealed that 63% of businesses are now using video content as their next winning marketing strategy. Out of these marketing teams, 83% said that videos gave them good ROI and 82% are likely to spend more to generate video content.

You might be wondering: why should businesses invest in creating videos when there are other types of content that can be produced for much cheaper?

In contrast to more traditional forms of marketing, video content adds visual flair that can’t be matched by text-based content, and the multimedia format helps your brand message stick in your customers’ minds much better.

Additionally, some customers turn to video content in identifying which products work better.

This is backed by science too: videos were found to be 12 times more likely to be watched than a text is to be read. Not only that—videos happen to be processed by the brain 60,000 times faster compared with texts, and it triggers more emotion than words do.

Maximizing Your Video Content For Better Sales

Marketing people like yourself wear different hats every day—one of which is putting yourself in the shoes of your sales team and coming up with ways to improve your company’s numbers.

And with video accounting for 75% of internet traffic by 2020, you know that there is only so much time left before you get left behind by competitors.

If you haven’t taken advantage of video marketing for your business, now’s the time to explore it and find out how it can be your next winning strategy. Here’s how:

1. Be visible on YouTube and other social media platforms

YouTube is the second largest search engine on the internet, processing more than 3 billion searches monthly and storing an average of 100 hours of video content every minute. With one out of every two internet users on YouTube, there’s definitely a lot of reasons for you to upload your content on this platform.

Although YouTube is the largest video-sharing platform to date, that shouldn’t stop you from taking advantage of other social media networks (e.g. Facebook, Twitter, Instagram, Snapchat) to improve your video’s reach.

Do note, however, that content creation will likely take time to give you any significant returns.

According to Shopify, this strategy calls for long-term creative investments, so you can keep providing original and valuable resources to your followers. By doing so, you can then drive more traffic to your site and improve sales.

2. Head off with an effective video sales letter

Video sales letters (VSL) are the next big thing in terms of conversion techniques. It adds a human element to your way of selling your products and building stronger relationships with your customers.

Just remember to keep your VSL between 12-24 minutes of playtime, which is just enough to keep customers entertained and informed without risking lower conversions.

3. Show how your product works

Creating content for your website needs added entertainment value in the form of photos and videos.

If you think that your products are too technical for your target audiences to understand, it’s high time that you show your product in action to help skeptical customers gain a better understanding of how your product works.

Couple this with attention-grabbing content delivered through a good storyboard, and your customers are sure to come back to you for more.

4. Utilize video marketing tools

Don’t let your videos collect virtual cobwebs after you’ve posted them. Make sure you’re using marketing tools to monitor their effectiveness and help amplify your content across the most relevant channels.

Some video management solutions allow you to combine video hosting with inbound marketing analytics, which would make things even easier for you. There are different tools designed to optimize your video—you just have to pick one that best addresses your objectives and delivers the best results.

5. Give customers an ad-free video experience

People on the Internet are already bombarded with digital ads, and their online experience will most likely deteriorate if they see another one.

Once your customers are already on your turf—say, your website or your product’s landing page—use video hosting solutions that keep ads from appearing. That way, you can ensure that your customers enjoy what they see on your site without losing them along the way.

Video marketing is not a new concept in the world of digital marketing; in fact, it grew with it. With people engaging more with video content, it’s time that you make it a part of your digital marketing strategies—or risk falling behind your peers who are already in the middle of creating their storyboards.