Search Results for: social media ebook

  • Sales & marketing: diving into social media

    Facebook, Twitter and LinkedIn are just a few examples of social media tools that can be leveraged in marketing your business. This crash course will show you how! Approach social media for your business with a plan in mind. At the end of this crash course you’ll be able to: In order to view this […]

  • How to Start a Social Purpose Business

    Take a look at our 10-step framework for starting up a Social Purpose Business. If you’re an aspiring or established entrepreneur with a passion for a social or environmental issue, there are growing opportunities available. Starting up a Social Purpose Business allows you to leverage your entrepreneurial principles to organize, mobilize and manage a for-profit […]

  • Tips & Tools: The Best Social Media Tools for Small Businesses

    In this day and age, having an active online presence is a critical part of running a business, but you have to have the right social media tools!

  • A Breakdown of Social Media Platforms and Their Uses

    Social networks come in all shapes and sizes, and knowing what network is best for what, and for who can be overwhelming for new business owners. Jumping on the bandwagon of every social network “just because” isn’t going to garner the success you are looking for, so taking the time to get to know each […]

  • Beginner’s Guide to Building a Social Media Strategy

    Photo Credit: Satapat Muangsai / Shutterstock.com These days everyone is quick to jump on the social media bandwagon, as they are inexpensive, real-time marketing platforms that are easier (and quicker) to utilize than traditional advertising. But jumping on the social media trend without a proper strategy and plan in place is like trying to drive with […]

  • Five Free Tools to Help You Keep Track of Your Social Media

    As an entrepreneur, balancing your social media strategy and channels isn’t always your top priority. Social media and online marketing can be time consuming and often the one thing that seems to be pushed to the backburner when determining your priorities in starting and developing your business. Although social media isn’t always the top priority […]

  • Social media and Small Business

    Today’s guest post is by Christi Millar, CYBF’s Director, Alberta. For small business owners, social media should play a key part in your marketing strategy.  Most businesses starting out have limited marketing budgets – and social media is free – so it’s a given, right?  Before delving into social media, one thing you should ask […]

  • Celebrating Canada’s Diverse Young Entrepreneurs

    Resilient, creative and hard-working, they are the pillars of communities large and small nationwide This Canada Day, we may not see the usual fireworks and fanfare, but young entrepreneurs nationwide have shown us there is still much to celebrate. Six months into 2020, the global pandemic is thankfully slowing in Canada and many other parts […]

  • Spotlight on Oh My Cheeses: Gourmet Grilled Cheese That Will Make You Melt

    With her passion for science, Lisa LeShane of St. Johns, Newfoundland has always liked experimenting. But it wasn’t until she started working in restaurants in university that her interests shifted from the lab to the kitchen. She began working in the food industry during her undergrad as a bartender and server. Eventually, she moved into […]

  • Valerie Crisp and Daniela Kelloway: Making the Most of Mentoring

    Finding the perfect mentor is a little bit like dating. Find out why in our National Volunteer Week spotlight on Futurpreneur Valerie Crisp and her mentor, Daniela Kelloway of ClutchPR.

  • Tip & Tools: How to Host a Successful Pop-Up Event with Brianne Miller of NADA Grocery

    We asked Brianne of NADA grocery for some tips on how small businesses and start-ups can make the most of their first pop-up event.

  • PR 101: How to Work with Influencers to Promote Your Brand

    Influencer marketing has exploded in popularity in recent years, and for good reason. Working with online influencers is a valuable way to improve brand awareness, improve your SEO, increase customer trust in your brand and strengthen the online engagement with your social media channels. But as social media constantly evolves, it can be difficult for new business […]