Articles by Guest Blogger

  • How to Use Influencer Marketing to Grow Your Business in 2019 and Beyond

    How to Use Influencer Marketing to Grow Your Business

      Marketing is one of the challenging aspects for small or new businesses, from figuring out the best marketing strategies for your business to identifying the language that appeals to your audience. But some innovative ways can help you stay on top of your business promotion efforts, like influencer marketing.  Here’s a look at what influencer […]

  • 5 Tips for Hiring Millennials for Your Business


    Planning to grow your business this year? Alexander Florio, co-founder of Futurpreneur-supported business Swob, provides some tips for recruitment and managing millennials in the changing workplace culture.   When recruiting in today’s workforce, it is important to keep in mind the different trends amongst millennials. We’ve all heard the stereotypes, however the fact is millennials are […]

  • 7 Reasons Financial Planning is Essential for Small Business Owners

    8 Steps Financial Planning

     Financial planning is vital for any business, especially small business owners. Because small business owners often use their personal finances as start-up capital, it is even more critical to have a financial plan in place.Below are 7 reasons why financial planning is essential for your business.    1. To manage your risk and respond quickly to […]

  • Startup Ideas to Consider for 2019

     When you are tired of being a simple employee, you start to think about opening your own business, and this decision may lead you to a great success. In fact, there are many industries in Canada where you can succeed as an entrepreneur; the most important thing is choosing the right one for you, which […]

  • Mindfulness Exercises That Make You a Better Manager

     Stressed. I think most business owners can agree that this is the perfect word to describe how many of us feel on a daily basis. I’ve spent the last 25 years growing and managing a document management business, overseeing 30 employees, while raising a family. Each day my mind played a tug of war between […]

  • 5 Reasons To Shop Local This Holiday Season

     With the holiday season quickly approaching, shoppers are bombarded with thousands of shopping options. From online shopping to big box stores to local goods, the possibilities are nearly limitless. Online shopping, of course, is often the most convenient and big box stores generally offer the biggest discounts. That doesn’t mean, however, that there aren’t just […]

  • Preparing for Crisis through Financial Intelligence

    Bad things happen to good people all the time.  But whatever crisis befalls, you’ll be far better equipped to handle it if you have financial intelligence at your side.  In honour of Financial Literacy Month, brought to you by CIBC, we’d like to discuss several strategies for increasing your financial IQ and simultaneously preparing you […]

  • Mentor Spotlight: Stefanie Curtis

     An entrepreneur by nature, Stefanie Curtis jumped into the business world the first chance she could. Upon graduating with a B. Com from the Sauder School of Business, Stefanie started her first agency with three other partners. She spent the next few years managing several digital agencies until she co-founded Pace Creative Agency, a full […]

  • A Guide to Managing Content for Online Business

    Profitability of an online business always relies on the effectiveness of the content strategy. As a young entrepreneur, you need to understand what kind of content your target audience is looking for in order to achieve that.After that, you should do your best to provide your potential customers with useful and interesting information. There are […]

  • The Future of Financing: Trends in Accounting

    No industry can avoid rapid change in today’s modern marketplace, and that includes accounting and bookkeeping. The future of the accounting industry will belong to those who best adapt and capitalize on the dominant new industry trends. The Supremacy of Cloud-Based StorageCloud-based accounting went from being a novel concept just a few years ago to potentially […]

  • Global Social Entrepreneurship: A Canadian G20 YEA Delegate’s Experience in Buenos Aires

    Limage Media Group founder Stephanie Limage traveled to Argentina to data-mine for opportunities and learn the landscape of Argentina back in 2017 while completing an artist’s residency and exhibiting some of her paintings and films. In September 2018 she returned to Buenos Aires as a G20 Young Entrepreneurs’ Alliance (YEA) delegate representing Canada with a handful […]

  • How Technology Can Help Your Business Move Forward

    Technology is giving even the smallest of businesses a competitive advantage against even the biggest global leaders. From automation to advanced analytics and AI, technology can help smaller, leaner businesses offer custom products and a level of customer service that the giants just can’t touch. Here are 5 ways that tech can help to move […]

  • Managing Your Freelancers & Outsourced Work

    Small businesses often rely heavily on individual freelancers or outsourced work groups to supplement their workforce and supply essential skills. Keeping this disparate group on message with your company brand, values, and ethos can be a challenge. When freelancers work remotely, possibly in different regions and time zones, the challenges increase. A clear strategy for managing freelancers […]

  • How to Build a Strong Small Business Brand

    How to Build a Strong Business Brand

    Your brand encompasses virtually all experiences and interactions between customers and your business. It exists in the digital and the real-world and includes everything from brochures you hand over to messages you transmit via emails. The branding wilderness is vast and overwhelming, which leaves small business owners wondering where to even start. To make it […]