Digital marketing is meant to make us more visible, improve our relationships with our customers and boost sales. It can, but the problem is that tried and trusted strategies are implemented by almost everyone. They might not help your brand stand out in an increasingly saturated online market.In this article, we’re going to take a […]

Starting an entrepreneurial life and getting success at an early stage is not everyone’s cup of tea. The challenges and the related issues support the notion. Around 50% of the businesses fail in the first four years. Giving four years in learning which you can also learn from others’ experience is not smart to work.Startups […]

With her days spent tackling the industrial side of tech – from manufacturing, aerospace, energy, and infrastructure – 2-time entrepreneur Nicole Verkindt, has seen it all. As Chief Executive Officer of Futurpreneur-supported OMX (Offset Market Exchange), Verkindt is passionate about leveraging the talents of entrepreneurs and believes it’s their duty to grow the economy and […]

Since starting with Futurpreneur Canada on June 18th, newly appointed Chief Executive Officer, Karen Greve Young, has truly immersed herself in the organization, traveling coast to coast to meet with colleagues and partners – from Vancouver to Halifax, with Calgary, Winnipeg, Montreal and our Toronto headquarters in between.Karen joined Futurpreneur after seven years with MaRS […]

The HR department for a long time has been seen as a nonprofit making department and therefore not needed on the C suite. Nevertheless, the HR role today has transformed into a very vital position for an organization’s transformation. To start with, the department handles the most important resource for a company which is talent. […]

A small business or a start-up functioning under financial and time constraints knows that hiring a web developer who can hit the ground running is non-negotiable. Doing so requires a careful hiring process. An ideal candidate will, of course, have the right blend of technical skills, experience, soft skills, and cultural fit. Undoubtedly such a […]

Many small business owners take on content marketing all on their own for the lack of funding to pay out for these projects. This includes online ads, social media posts, blogs and related media. Content marketing requires more than pairing a witty caption with a nice photo. And despite all the tips available, many small […]

Work isn’t everyone’s idea of fun, but that doesn’t mean it has to be a pain to clock in every day. The reason many employees are dissatisfied is that their companies don’t see them as actual people, only a means to an end. If you want to have happy employees, you can’t do any of […]

 Summer fashion.Those who love it, wait for it all year.While others look forward to the pumpkin or peppermint spice lattes that accompany their favourite time for apparel-driven style – otherwise known as ‘the most wonderful time of the year.’So it’s only fitting (pun intended) that when donning our beloved summer dress, the designer who meticulously […]

While cloud computing offers a wide range of advantages for businesses, it also comes with some potential pitfalls as well. Many companies have opted for a hybrid between cloud based services and traditional storage options. Making the complete leap, however, is a massive undertaking. So before you make a decision, Baltimore-based freelance writer and ultimate […]

After discovering the freelancing world as a way to finance her studies, Reizel Sales started her online career in 2010. She found her first outreach job in 2013 and is now the Outreach Coordinator Heroic Search, a digital PR agency specializing in SEO, link building and content marketing services across web design and social media.Reizel […]

Sabine Ghali, Director at Buttonwood Property Management, shares with us her insights on recruiting for your start-up. My experience in starting a Property Management company has taught me myriads of recruiting tips, which can work for all small businesses. One of my most valuable skills that I continue to develop each year is how to […]

In 1943, American psychologist Abraham Maslow proposed humans have five basic needs, from biological needs such as food and water, to more complex needs including respect and freedom. Though still debated in the psychology world, Maslow’s hierarchy of needs can be a useful tool for business owners to use in marketing and building their brand.In […]

Written by: Ismaël Coulibaly, IP/business lawyer & trademark agent, Benoît & CôtéIt’s all about preventing (internal) turbulences.While adequate IP protection is key from a competitive standpoint, internal best practices should not be overlooked by startup founders. Inadequate understanding of the issues at stake when it comes to IP ownership can literally bring your startup down in full flight.In the infancy […]

What happens when you mix 17 businesses, 27 entrepreneurs, 51 mentors and experts and over 125 hours of meetings and workshops over a 3 day period?Other than a tired group of Futurpreneur team members; you get a successful Spring 2018 Growth Accelerator!From June 25 to 27, we played host and matchmaker for Cohorts 1 & […]

Written by Deepa Tailor, Founder and Managing Director of Tailor Law Professional CorporationChoosing a business structure is one of the most important decisions you will make as an entrepreneur. The right business structure for your business will largely depend on what your business is, the liability associated with running your business and who your target […]

Newcomers are a vital part of the Canadian identity. The mix of cultures, experiences and beliefs make this country a truly wonderful place to live and to grow a business. Newcomers also bring new ideas to Canada’s entrepreneurial community. From Elle AyoubZadeh of Zvelle to Yashar Nijati of thisopenspace, the unique perspectives of Canadian newcomers […]

Providing potential customers with a way to contact you is as important as having a business plan, an email address and a domain name. Here’s how to pick the phone service that best meets your start-up’s needs.