Business Planning for Start-ups

To help you plan, launch and run your businesses, Futurpreneur Canada, in partnership with the Government of Manitoba, created the Business Planning for Start-ups video series. These dynamic videos cover a wide range of topics and offer useful tips and advice to help you build a great business!

Being an entrepreneur is more than just running a small business. You need the right traits, mindset and drive to be successful. Learn about how other entrepreneurs in Manitoba took that first important step.


Your business plan is a key document that lays the foundation for your business. Everything that you need to think of and prepare before you launch should be captured. Learn how the write a great business plan so you can open your doors.


Understanding who your customer is, what they want and what your competitors are doing all play a part in your market research and developing your brand. Learn how to conduct research to identify who your ideal customer is and the importance of developing a brand as part of your business plan.


Your marketing mix of price, product, promotion and place are key elements in your marketing strategy. Learn to ask the right questions about the 4 Ps and you’ll be ahead of the game.


There are many ways to market your business, but you don’t need to use them all. With your compelling value in hand, you need to identify the activities that will have the most impact. Learn about the pros and cons of marketing activities and reach your customer faster.


Your business is more than the products and services you offer. The people that you hire can make all the difference. Learn about the ins and outs of human resources to build your perfect team.


Translating your business from an idea into a reality requires financing. Understanding the costs you’ll incur when you start is critical. Learn about the factors to consider when building your start-up costs and where you can access the financing to launch your business.


Your sales revenue brings in the cash that keeps your business running. Knowing how to predict how much money you can generate is an important skill. Learn the formula to forecasting your sales and being confident of your future financial state.


Understanding key concepts and formulas might be scary, but they are a fundamental element of being successful in business. Learn the basics in this video so you can start interpreting your financial statements.


Your financial statements tell a story: how healthy is your business? The Income Statement, Balance Sheet and Cash Flow are 3 vital documents to know inside out. Learn how to uncover the narrative of your business through these financial statements.