"[Mentors] show you the truth, even if it's good or not. This relationship is still really important for me."
Mary Oliveira
Mary’s Brigadeiro
Mary had never traveled outside of Brazil before visiting Canada in 2012. After seven years as a human resource professional, she was ready to navigate the double challenge of moving to a new country and starting a business at the same time. She realized she could bring her passion for making Brazilian chocolate confectioneries to curious Torontonians. Futurpreneur gave Mary the advice in setting up her business and matched her with a mentor to create a space to talk about her business needs and goals.
SMART goals help you focus your actions, so that your business can stay on the right track.
Be clear about what you want to achieve.
“I want to hit $10,000 in sales”
Not
“I want more sales”
Goals need to be important and achievable.
“I will set up a mailing list to reach clients”
Not
“I will deploy multi-pronged engagement tools to speak to my audience”
Goals need to be important and actually achievable.
“I will set up a mailing list to reach clients”
Not
“I will deploy multi-pronged engagement tools to speak to my audience”
Ensures that you can work towards achieving your goal.
“I will call 5 potential clients each week”
Not
“I will reach out to potential clients”
Set a target date to achieve your goal.
“I will launch my new website by March 2020.”
Not
“I will have a new website in the future.”
Don’t forget to also check in on your goals with yourself, your mentor or someone who can hold you accountable!