"As physios, we're not taught how to run a business. You have to learn by following other people. It wasn't easy because I didn't really understand what I was doing."
Nicola was introduced to physiotherapy at an early age when her father required it post-surgery and she figured it would be a good career to pursue. She first came to Canada during her clinical placement in Cambridge and completely enjoyed the experience. So much so that after six months of working in the public system back in Scotland, she made the leap to immigrate to Canada and start her own private practice in Belleville. Futurpreneur helped Nicola navigate the ins and outs of how to launch a business.
Bringing an existing idea into a new market.
i.e. custom suits for younger male customers
Improving on an existing idea.
i.e. vegan non-dairy alfredo sauce.
Blending two or more ideas together into one business.
i.e. board game café.
Completely new idea.
i.e. Empathy Toy for schools.
Taking advantage of an opportunity using an existing idea, in an existing market.
i.e. opening a shoe store in area where other shoe stores already exist.
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