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Once you feel comfortable with your planning and secured sufficient capital to execute, it’s finally time to launch your business. A key component of steering your business post-launch will be tracking progress against targets and managing growth. This last stage of the Entrepreneurship Pathway provides tools and resources for effective post-launch navigation.
Measuring Marketing ROI
Measuring the impact of each marketing activity is essential to making better marketing decisions. As you learn what is working, and what isn’t, reallocate resources accordingly.
Tracking Financials
Your cash flow projection, as well as your other financial documents, should be something that is referenced and updated routinely. If your real-world financials differ significantly, make corrective tweaks to your strategy.
Growth Planning
Scaling your business operations is something that requires as much planning as starting up. Reference these resources for tips on approaching growth strategically.
