Crash Courses

Sales & marketing: finding and engaging your customers

So you’ve collected your market research – now what? Dive deep into the sales & marketing section to outline anything that influences the buying decision of your customer. This crash course will walk you through developing a marketing strategy, help you define your marketing objectives and get into the nitty gritty of marketing tactics.

It’s time to outline where you’ll find your customers & how you will ensure they buy from you – not your competition! At the end of this crash course you’ll be able to:

  • Connect market research insights to your marketing initiatives.
  • Understand the need for tactical details for each marketing activity in your business plan.
  • Prioritize your marketing strategies to be more effective.

In order to view this presentation on your iPad or iPhone you will need to download the Prezi app. You can find it here:

For your best viewing experience we’d suggest watching the prezi in full screen mode. It’s easy, just click the icon in the far right corner and you’ll be ready to go.

Ready to go beyond the sales and marketing basics? We have more detailed crash courses available:

Sales & Marketing: getting the most from your website
Sales & Marketing: diving into social media

Or maybe you’re looking for more tools and information to build out the rest of your business plan?

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