Chief Marketing Officer and Head of Social Impact
Bank of Montreal
As the Head of Marketing and Strategy, Catherine Roche oversees the bank’s strategic positioning relative to emerging business opportunities, with a view to challenging BMO’s business models and pointing the way to strengthened cost-efficiency and enriched customer relationships. She is accountable for setting the overall strategic direction for the enterprise and operating groups. She is responsible for developing enterprise brand, customer acquisition and loyalty strategies to create the right external presence for BMO. In addition, she is responsible for the bank’s centres of expertise in digital marketing, customer data and insights, setting enterprise priorities around customer experience delivery, and activating the bank’s purpose across the organization. In partnership with all lines of business, Catherine helps BMO move forward with clear actionable plans and pace.
Catherine is a key member of the bank’s Executive, Operating and Performance Committees, chairs the bank’s Customer Experience Council and Arts and Archives Committee, sits on the Donations Committee and co-sponsors the BMO for Women Initiative aimed at supporting women in business.
Prior to joining BMO, Catherine spent 20 years working with the Boston Consulting Group (BCG). As Partner and Managing Director, she founded and led BCG’s global Center for Consumer and Customer Insight ― a functional area of expertise on customer experience and knowledge that crosses all sectors. Catherine is a published expert in fields such as consumer analytics, data and customer experience.
In 2018, Catherine was selected by the Women’s Executive Network (WXN) to join Canada’s Most Powerful Women: Top 100 Award Winners.
Catherine sits on the boards of Futurpreneur Canada, Toronto Global and Holland Bloorview Kids Rehabilitation Hospital. She holds a Bachelor of Commerce from Memorial University and an MBA from Harvard Business School, where she was a Baker Scholar and graduated with distinction.