Senior Vice President, Marketing and Public Affairs
Business Development Bank of Canada
Michel Bergeron was appointed Senior Vice President, Marketing and Public Affairs in 2012.
He oversees branding and advertising, client experience, economic analysis, internal and corporate communications, marketing, public and media relations, research, strategic alliances and partnerships, and web strategy.
He joined BDC in 1999 and held a variety of field and corporate positions during his career with the bank, including Senior Manager, Loans, Director, Corporate Planning, Director, Strategic and Business Solutions, and Vice President, Corporate Relations. Mr. Bergeron began his career in the federal government, where he worked in international trade negotiations for the Department of Finance.
He is a lawyer and holds an MA in international relations.